Tete-a-Tete with Pooja Narula Sharma

How will you Introduce Yourself to the world? 

I am Pooja Narula Sharma born & bought up in a business family of  Dehradun and Married to a defence officer  .
"There is no role in life that is more essential than that of motherhood" I'm blessed to be mommy of two most beautiful kids ❤ a creative interior designer by profession and a tarot reader by passion.

I run my firm Cryatif Designing and also  fb groups She , Parenting with food & Fitness havng 175000 members promoting women entrepreneurs 

Tell our readers about your achievements till today

"Success is not an activity but a process" 
So in this process I earned various prestigious awards from the senior dignitaries including army .
*Ace Designer 2009
*Young Entrepreneur Award in 2012
*Most Emerging & Enterprising award by GBTEOI
*Ace women Entrepreneur By Entrepreneur of India 2020
*Women of Substance 
*Global Growth Accelerator Awards 2021 growth beats 
*My work hv been covered in various newspaper like Times of India , Amar Ujala, Dainik Jagran, Doon Times, Shimla Jagran , Inext, Asian Chronicles, press release  india and many other leading daily newspapers ...  
As an influencer I have worked for promotion of national & international brands like Dyson Airwrap, Charlie Banana, Dyson Corrale, Johnson & Johnson , lactogrow , nangrow , preganews , protinex, charmis, keshking , Veet , pediasure, dettol, dove etc 

Tell us about your start-up!

I started Cryatif Designing 15 years back  with an aim to provide interior and exterior designing solutions under one roof ..
It is a registered firm.
Consultation for interiors and exteriors
Projects always completed in given time line
Creative Designing of residential ,commercial areas, mess, clubs , restaurants, schools etc 
One stop solution for all exterior and interior design needs
We accept all kind of projects whether new or for renovation
Proper real view presentation and estimate before starting of the project.
I have a fb page too Cryatif interiors by pooja sharma

"What's the most important thing you're working on right now, and how are you making it happen?

Presently I am designing two projects  "Whelers Club" and  "Station Officers Institute Meerut " during covid tyms following all social norms ..though it's difficult to get imported stuff and labours also another problem ..but word impossible itself says I'm possible...so trying to make things happen as best as it can be .

What's your take on your segmented/targeted Market?

I feel every product is not for every consumer ... we need to identify the needs of the client  before stepping into any project ..targeting is an art of placing consumers in different groups according to demographics, attitude, need,  ...which makes our work easy ..I identify the market where people have inclination towards asthetically design interiors  and thereafter I work upon ..

What are the challenges you have faced and what are the current challenges? Mention the top three challenges for both

1) Adapting to taste of different clients ..at times they want me to design a Google downloaded wrk which many a times  is not  practical & unethical too ..its challenge to my original creativity ..

2) Being a married woman I also have various organizational & social responsibilities ( my husband being a defence officer ) where number of times I was involved in various welfare association  commitments affecting my professional  work badly ...but  I take pride in fulfilling such prestigious responsibilities & rightly Said most women  entrepreneurs have long working  hours for success " ...so I did I..we all  hv to give our bit to the growth of society and before an entrepreneur I m a wife 

3) Due to husband frequent postings I hv networking challenges , I have to travel a lot for sites wrk, recognition goodwill hv to b rebuild and at times health suffers too ..but I read somewhere "challenges are great opportunities in disguise ..whenever we accept a new challenge we opening another door of opportunities " 

Why you have started up ?

I am a law graduate with the masters degree in Design  management ..there were mny job opportunities for me but I chose to b master of my own ..my father late shri Ram Narula also wanted his gals to fly ..n business is in my blood hence started cryatif designing venture .

Where do you want to see yourself in next 5 years ? 

I hv completed various renowned projects in these 15 years like defence officers institute gopalpur, dolphin Institute gopalpur , mess in Shimla, Sam Cycling Club Dehradun, Narula Cycle studio dehradun , Wheelers Club meerut , station officers institute meerut & mny more residential n commercial projects 
But then Ofcourse, I want to see myself designing one of the top most construction projects... like 5 star hotels , huge multiplex malls .." A loyal customer is best business strategy " so after 5 years also I want to see my same clients come back to me with more projects :) 

Please share your learning for fellow Entrepreneurs ?

1) always take care of your clients otherwise your competitors will ..