In Conversation with Sushil Virmani, Managing Director, Best Power Equipments India (BPE)

GrowthBeats team spoke exclusively to Sushil Virmani, Managing Director, Best Power Equipments India (BPE) to understand UPS Sector in India and globally. Read the exceprt of interview:


Please elaborate on the genesis of Best Power Equipments (India) Private Limited and its contribution to the UPS sector.

BPE was established in the year 2000 by Mr. Amitansu Satpathy as a one-stop solution provider for uninterrupted power supply for a wide range of end-use applications.  Over the last two decades, the organization has grown to become a leading manufacturer of high-quality UPS solutions and inverters that provide end-to-end strategic power solutions for most critical applications.

Today, the company provides cost-effective and reliable solutions to its customers across the globe. Till date, BPE has created 1,200 products and has sold more than 4 million UPS in India and other countries. BPE offers a range of critical infrastructure technologies and rapidly deployable customized solutions to meet specific business requirements and needs.

The company produces state-of-the-art products that are widely distributed to various OEMs through corporate partners and system integrators. The company sells more than 60,000 UPS in India and other countries every month.

Tell us about the global outreach of the company and future expansion plans.

Although the company’s journey started in Noida, with a dream to provide energy-efficient power solutions to Indian companies, BPE expanded its footprint in over 14 countries including Bangladesh, Nepal, Indonesia, Singapore, Philippines, UAE and Malaysia. In 2023 alone, the company strategically expanded its operations in Dubai, United Arab Emirates to strengthen its position in the industry by focusing on innovation and adapting to market changes. With its array of advanced power solutions, BPE also vehemently expanded its footprint into the Southeast Asian Market and expanded the outreach of its products and services across Singapore, Malaysia, Indonesia, the Philippines, and Vietnam market. We are continuously striving to set base in unchartered terrains and assure a holistic development of the company.

Give an insight into the various UPS solutions that BPE is providing. Also, elaborate on the ways in which BPE is catering to the market’s demand for smart solutions in uninterrupted power.

BPE has served over 2 million customers from various industries including industrial & plant automation, BFSI, Healthcare, IT/ITES BPO services, Retail, Telecom, Government & PSUs, corporate sector and small-scale businesses all over the world. Being in sync with the latest trends for power requirements, we also provide customized solutions to cater to the needs of Home Offices and Data Centers, among various other sectors.

Thus, we have a wide range of highly specialized and advanced products to meet the unique requirements of every industry. Our product offerings include a range of Power Solutions including Line Interactive UPS, Single Phase In Single Phase Out UPS, Three Phase In Single Phase Out UPS, Three Phase In Three Phase Out UPS, Modular/Rack Mount UPS and IDU Mini Data Cube.  Its Energy Storage System includes ESS Series and NRGX Series Monolithic  UPS upto 8mw & modular ups upto 6mv. BPE also offers a range of Solar Inverters including Grid Tied Inverter, Hybrid Inverter and Solar Panel.

The company is also future-ready with IoT-enabled power solutions. Furthermore, to meet the rising demand from the growing data center industry, BPE also offers a range of advanced smart solutions including Network Rack, Micro Data Center/ Smart Rack and Edge Data Center.

How do you envisage the impact of Generative AI and Industry 4.0 on the industry and the company? In what ways is BPE preparing for the same?

Generative AI and Industry 4.0 are revolutionizing the way industries function, manufacture and distribute their products. In an economy that never stops, uninterrupted power supply is a must. However, the widening gap between power supply and demand in a country like India results in frequent power cuts and shortages hampering the growth of various industries. Our IoT-enabled products are designed to provide continuous power supply and protect critical industrial equipment from power outages, voltage fluctuations, and other electrical disturbances.

While the major requirements come from IT and ITeS-based industries, the digital revolution has given rise to the demand for unhindered power supply from Tier 2 and Tier 3 cities as well. According to industry reports, the UPS Market in India projects a robust growth of CAGR of 8.20% between 2022 to 2030. BPE is future-ready with advanced products and smart solutions to cater to this demand.

What are the major challenges in the UPS industry? How do you resolve these challenges?

One of the major challenges that the UPS industry faces is the lack of holistic knowledge and awareness among various industry sectors regarding the optimal use of UPS. Most industry players think of UPS for power backup as an additional investment. However, while UPS enables industries to achieve continuous production/ operation, it also protects expensive equipment during various disturbances in the power cover, (under/over voltage), frequency variations, Harmon age, transitions, blackouts and short circuits. At BPE, through various mediums, we provide continuous awareness about the benefits of UPS systems and the latest technologies that will best suit today’s organizational setup.

 In what ways do next-gen power solutions adhere to sustainability parameters of manufacturing?

Uninterruptible power supply is critical to business operations and a sustainable backup power system can safeguard machinery and avert unscheduled downtime to meet environmental demands. Thus, a sustainable UPS solution can boost efficiency while reducing energy usage.

Here, batteries, which form the heart of the UPS system, define the sustainability quotient of the solutions. The charge and discharge cycles of a UPS system are an important attribute to sustainability, especially when an organization is trying to reduce its energy usage and emissions. A single-phase UPS system can offer two to three times the life expectancy as compared to traditional solutions.

Furthermore, lithium-ion (Li-ion) batteries significantly reduce carbon emissions by 50-75% helping organizations to achieve sustainability in their operations. BPE solutions are equipped with Li-ion batteries and smart solutions which help in the optimal use of UPS systems with minimal wastage. We are also expanding and increasing investments in Li-b manufacturing.

What are your strategies to become a leading name in the UPS sector?

We have a dedicated team of researchers to constantly develop future-ready solutions to cater to the needs of the industry. Our state-of-the-art manufacturing facilities, testing labs and research & development facilities at multiple locations are a testament to our dedication to creating world-class UPS solutions. Till date, we have innovated over 1200 different products to meet the requirements of various industries.

Today, our UPS Solutions are installed in 24x7 critical installations in the Data Center, Healthcare, IT, Telecom and various Government and PSUs which demand continuous power backup. Our business model is mostly B2B, and we stand by our partners and with BPE’s philosophy- ‘Power Is Always On’!    

What are the future prospects of the organization?

BPE has shown consistent growth over the last 23 years of its operation. We have not only registered a strong customer base in India but have also expanded exponentially in numerous countries. Our aim is to create products to align with new geographies and new-age industry requirements to maintain a premier position in the industry. All our efforts are directed towards achieving this goal