Koo App & Fortis National Mental Health Program Launch Campaign - #ExamBuddy - to Manage Examination Stress
#ExamBuddy will be driven in native languages to address students’ concerns pertaining to examinations
GrowthBeats
National, November 26, 2021: To help students manage exam-related stress and anxiety, India’s multi-lingual micro-blogging platform - Koo has launched a special initiative in collaboration with Fortis National Mental Health Program, Fortis Healthcare. The three-day interactive program will be held from between 8.00 PM and 9.00 PM from November 26 - 29, 2021, and has been curated specially for students and parents. The live sessions and ‘Ask Me Anything’ would be conducted in multiple Indian languages by an expert team of psychiatrists and psychologists under the guidance of Dr. Samir Parikh, Director-Fortis National Mental Health Program, Fortis Healthcare. The team of Mental Health Experts would provide much needed information and support on how to develop study skills, along with inculcating examination related skills and manage the stress related to exams prior to the 10th and 12th board examinations.
The campaign aptly named #ExamBuddy, will be available in various languages - Hindi, Telugu, Tamil, Gujarati, Marathi, Bengali and Kannada - and will benefit Koo users from across the country. Users of the Koo App - a Made-in-India platform for expression - will gain crucial insights on handling stress effectively both prior to and during the duration of the board exams by engaging with the experts from Fortis. The Koo App will facilitate the interaction through Google Meet.
Speaking on the campaign and the dire need to combat exam-related stress in an effective way, a Koo spokesperson said, “Koo - as an innovative platform - promotes dialogue between people on a variety of important topics across a slew of native Indian languages. The issue of exam-related stress is something almost every student and their parents go through. Thus, a freewheeling chat with experts in native languages could help students and parents manage their stress levels better. We believe that social media platforms can play a significant role in knowledge sharing on key issues like stress management and combating exam fever to help build a happy India.”
Dr. Samir Parikh, Director-Fortis National Mental Health Program, Fortis Healthcare shared, “Each year a huge number of students and their parents experience significant stress that builds up on account of the pressure of examinations. It’s always better to discuss and express what one is feeling through conversations. Providing the right tools and skills which have a scientific basis to students and their parents are crucially important in helping them manage their anxiety and perform at an optimum level. It’s imperative that exams be seen as a methodology to teach students critical life skills and not just as a mechanism to procure marks.”
About Koo:
Koo was founded in March 2020 as a multi-lingual, micro-blogging platform in Indian languages and now boasts over 15 million users, including people of eminence. Available in multiple Indian languages, people from across different regions in India can express themselves in their mother tongue. In a country where just 10% of India speaks English, there’s a deep need for a social media platform that can deliver immersive language experiences to Indian users and help them connect. Koo provides a stage for the voices of Indians who prefer Indian languages.
About the Fortis National Mental Health Program, Fortis Healthcare:
The Fortis National Mental Health Program, Fortis Healthcare is an integrated mental healthcare system comprising a multidisciplinary team of experts including psychiatrists, clinical and counselling psychologists, art and movement-based therapists, psycho-oncologists, remedial experts, psychodynamic psychotherapists, organizational behavior psychologists and sport psychologists. Led by Dr. Samir Parikh, Director, Fortis National Mental Health Program, it is globally one of the only multi-city multi-centric comprehensive mental health programs, with a presence in 24 centers across Delhi-NCR, Mumbai, Bengaluru, Chennai, Kolkata, Mohali, Ludhiana, Amritsar and Jaipur. With a key focus on preventive and positive mental health, the department runs the Fortis School Mental Health Program, which is completely free of cost to schools. The Fortis Stress Helpline (8376804102) is a 24 X 7 helpline run by a multilingual team of mental health professionals in order to support individuals experiencing emotional distress.
